Foundation of Blue Goose
The Original Seamless Transition
The Blue Goose Evolution: A Revolution in Insurance Services
In 2001, faced with the daunting task of solving the technical challenges of merging 17 insurance agencies into a single, seamless entity for SouthGroup Insurance Services Blue Goose Agency Services was created. SouthGroup Insurance Services was able to stand united under one virtual roof, thanks to Blue Goose Agency Services.
Necessity Breeds Innovation
Born out of necessity, Blue Goose was created to meet the unique needs of insurance professionals. When SouthGroup couldn't find an application service provider (ASP) to host their systems, they built their own, leading to the birth of Blue Goose. This in-house solution quickly attracted other agencies, sparking a joint venture and transforming Blue Goose into a comprehensive solutions provider for the insurance industry.
A Seamless Transformation
Blue Goose revolutionized SouthGroup’s operations, consolidating 17 databases and countless workflows into one streamlined system. With no servers or local IT staff needed, Blue Goose handled all IT support, security updates, and data management, allowing agencies to focus on their core business.
Paperless Efficiency
Blue Goose developed iChannel, a bespoke document management system, making SouthGroup virtually paperless and significantly enhancing workflow efficiency. This innovative solution integrates seamlessly with existing management systems, reducing costs and increasing productivity.
Professional Accounting Services
Blue Goose also offered specialized accounting services, freeing agency principals and producers to concentrate on their clients. With a team of insurance-specific CPAs, Blue Goose provided reliable, professional accounting support, further empowering agencies.
The Future of Agency Services
Inspired by the pioneering spirit of its namesake, the "Blue Goose" locomotive, Blue Goose Agency Services created the future of insurance agency management. By embracing technology and innovation, Blue Goose is developed a new standard for the industry, ensuring that agencies could operate efficiently and effectively early in the 21st century.
Continuing the Revolution
While many things have changed since 2001, Blue Goose is continuing our legacy of providing seamless integration across disparate systems creating a cohesive insurance ecosystem for MGA’s, Wholesale Brokers and Program Administrators. Experience the transformative power of Blue Goose. Empower your agency with seamless integration, robust security, and unparalleled support. Let Blue Goose be the engine that propels your success.
Quotes from the Beginning
Our Founder
A Life Less Ordinary: Remembering Keith Aderhold
Keith Aderhold wasn't your average guy. Born in 1956, his childhood was a whirlwind of train rides across America, courtesy of his railroad-working father. This instilled in him a wanderlust for adventure, a deep love for his country, and an uncanny ability to connect with people.
Keith never met a stranger. His smile was infectious, and his conversations, once started, could last for hours. For those lucky enough to be close to him, a well-timed (and perhaps slightly off-color) joke was a badge of honor.
After graduating high school in 1974, the entrepreneurial spirit in Keith took flight. He dabbled in various ventures, each one a steppingstone on his journey. Then, in 2002, something truly special took root: Blue Goose Technology. This wasn't just a business; it became an extension of himself, a place where he formed friendships that would last a lifetime.
In 1994, Keith found his partner-in-crime, marrying his wife, Kristi. An avid golfer, he spent countless days on the course with his cherished buddies. Sure, the game was fun, but it was the camaraderie, the laughter, the "shenanigans" that truly mattered.
Keith wasn't just about work and fun; he was fiercely devoted to his family and friends. He was always there, a shoulder to lean on, no matter the time or day. His absence leaves a gaping hole, but the memories he created will forever hold a special place in our hearts.
“Keith Aderhold without doubt was one of the most discerning, attentive, and knowledgeable men I have had the privilege of knowing. Always willing to take the time to talk, he exemplified the kind of person I wanted to be. With a contagious smile and infectious laugh, he put people at ease by revealing his sincerity and desire to contribute whatever he could to achieve a mutually beneficial outcome. His influence remains present in my life.”
— Eric H.
“I will forever be grateful for Keith. He was not only an exceptional mentor but also a dear friend. Regardless of whether our discussions were business-related or personal, he was always available and, more importantly, genuinely present. While Keith had a larger-than-life personality, his immense heart truly defined him.”
— Josh H.
Stop struggling with disconnected systems. We can help.
“The best career decision I ever made was working with Keith. What began as a professional relationship blossomed into a deep and cherished friendship—one I hold close to my heart. Keith was not only an exceptional friend but also a first-rate business partner. I think of you often, my friend, and miss our daily conversations. I look forward to the day we meet again, and I hope you are proud of where Blue Goose is headed. I could not have come this far without your mentorship. Thank you, my dear friend.”
— Dana R. Platt Blue Goose CEO
Blue Goose Legacy
A Legacy of Innovation: Blue Goose Soars On
Keith Aderhold wasn't just the founder of Blue Goose Technology; he was its visionary architect. He saw a future where the insurance industry could be transformed by streamlined technology, and in 2002, Blue Goose took flight.
Keith's vision was clear: to become the leader in workflow management, document management, and ultimately, accounting services for insurance professionals. His relentless pursuit of excellence propelled Blue Goose to the forefront of the industry, establishing us as the trusted partner for MGAs, Wholesale Brokers, and Program Administrators since 2001.
For over two decades, Blue Goose has been refined under Keith's guidance, evolving into the powerhouse it is today. We leverage our 20+ years of experience to provide unparalleled levels of support, anticipating your needs and exceeding expectations.
Keith's spirit of honor and excellence continues to be the bedrock of Blue Goose. We remain confident in our ability to meet the future challenges of our clients with the same diligence and integrity that defined Keith's leadership.
As we move forward, Blue Goose will continue to soar, honoring Keith's legacy by empowering insurance professionals with the tools they need to thrive.
Honk for Success: The Blue Goose Story
1906: Wisconsin insurance pros banded together for camaraderie (and maybe a little fun) - The Blue Goose was hatched!
More than a name: The goose symbolized their adaptability, tenacity, and teamwork - just like geese flying in a V formation.
Over 4,000 strong: Today's "Ganders" gather in "Ponds" across North America, fostering fellowship and giving back to the community.
Why the goose? A wink to their fire insurance focus (water-loving geese, anyone?) and a nod to shared financial savvy.
The takeaway: The Blue Goose is a community that takes on insurance challenges with a collaborative spirit and a healthy dose of humor.
